What should a contractor website include

What should a contractor website include is answerable as a checklist, and the ranking advice across businesses agrees on its spine. The site needs a page per service, trust elements visible without scrolling, a call path for urgent visitors and a form path for planned work. This guide gives the full list with the reasons, so you can audit any business site in ten minutes.

The pages

Home, one page per major service, a project portfolio, reviews, about and contact, with smaller related services grouped rather than scattered. Eight pages covers a typical business; more pages than services is padding.

The trust elements

Licence number with its issuing body where you hold one, insurance status, real project photos, and reviews with names. On phones all of it competes with a six-inch screen, so the licence line and the phone number earn the first view and the rest follows.

Call path and form path

Emergency businesses convert on a tappable call button; planned projects convert on multi-step forms with photo upload. A good business site carries both and leads with the one its business needs; a site with only a contact page quietly loses the urgent half.

The photo rules

Your own jobs, your own crew, your own trucks; stock imagery presented as yours reads false to the homeowners who notice and the platforms that check. Before-and-after pairs out-pull singles in every business that produces them.

Audit your site against this list

The full checklist above ships by default in the website design for contractors plan at $69.99 a month, and the free preview shows your homepage against it within 24 hours.

Website design for contractors covers the full service.