Social Prizm
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Orthopedic marketing
Social Prizm runs PPC and Meta Ads campaigns for orthopedic practices. Prof. Dr. Yawar Anis, a consultant orthopedic surgeon, has been an active client for over 3 years. We manage his Google Ads, Facebook Ads and social media. Orthopedic patients who need elective procedures research surgeons online. We make sure your practice is what they find.
Orthopedic surgery sits in two markets at once. Emergency referrals (fractures, acute injuries) come through hospital channels and physician referrals, and marketing has limited influence there. But elective procedures are different. Joint replacement, arthroscopy, sports medicine, rotator cuff repair - these patients have time to research. They search for surgeons online, compare credentials, read reviews and check what their insurance covers before they pick up the phone.
That research period is where marketing works. The practice that shows up in the search results, has credible content about the procedure and has real patient reviews is the one that gets the call. PPC captures the patients who are ready ("knee replacement surgeon near me"). SEO and content build the presence that gets found during the research phase.
Search ads targeting procedure-specific and location-specific terms: "orthopedic surgeon [city]", "knee replacement surgeon", "sports medicine doctor near me", "rotator cuff surgery". $599/month per location, ad spend direct to Google.
Patient education content, surgeon profiles, procedure explainers and practice updates across Facebook and Instagram. For orthopedic practices, the content that works is educational: what to expect from a knee replacement, how long recovery takes, when to consider surgery versus PT.
Google Business Profile management, procedure-page optimization and local link building. Most orthopedic patients search locally because they need a surgeon they can visit for pre-op and follow-up appointments.
A static HTML practice website with dedicated pages for each procedure, surgeon credentials, patient resources and booking forms. No WordPress - faster, cleaner, better SEO. Our website plan starts at $69.99/month.
Credentials: Consultant Orthopedic Surgeon, MBBS, FRCS (Ed), FRCS (Ire)
Client since: 3+ years (active through 2026)
What we run: Google Ads (PPC), Meta Ads (Facebook), social media management
Result: Practice growth through PPC and Meta Ads
"Social Prizm has been instrumental in growing my practice by effectively managing my social media and PPC campaigns. Their expertise in healthcare marketing has increased my patient outreach and online presence, allowing me to focus more on patient care. I highly recommend their services to any healthcare professional seeking digital growth."
Procedure-specific terms convert best: "knee replacement surgeon [city]", "ACL surgery near me", "orthopedic surgeon accepting new patients". Broad terms like "orthopedic doctor" have high volume but lower intent. We start with the procedures your practice wants to grow and build the campaigns around those.
For elective procedures, the path is usually: Google search for the procedure or symptoms, reading 2-3 surgeon websites, checking reviews (Google and Healthgrades), verifying insurance acceptance, then calling. Your website, your Google Business Profile and your reviews all need to be strong.
Ads deliver patients faster. SEO takes 3 to 6 months but compounds over time. If you need patients this month, start with Google Ads. If you are building for the next year, invest in SEO alongside ads. Most practices benefit from both running together.
We will review your practice, your market and your competition. Then we will tell you what we would run and what it will cost. No obligation.
♙ We reply the same business day. No spam, no obligation.
Call or text(816) 325-3036
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