Bariatric surgery

Marketing for bariatric and weight loss surgery practices

Social Prizm has worked with bariatric and general surgeon Dr. Shehryar Niazi since 2021. More than 2,000 surgeries have been booked through the Meta Ads campaigns we manage for his practice. Since then, we have worked through Meta policy updates, account issues and creative rejections as part of the ongoing campaign management.

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The biggest problem in bariatric marketing is Meta

Meta's weight loss content policies are the single largest obstacle for bariatric surgery marketing. The policies change. Accounts get disabled. Ad profiles get deleted. Creative that ran fine last month gets rejected today. Before Social Prizm took over Dr. Shehryar's advertising, his accounts had been banned and his profiles deleted multiple times.

We have navigated these policies with Dr. Shehryar's practice since 2021. When an account goes down, we work to restore it. When a creative gets flagged, we rewrite it. When a policy changes, we adjust the campaign.

The other challenge is the patient funnel. Bariatric surgery is not an impulse decision. Patients need education about the procedures, the risks and the life changes. The ads are not "book your surgery now." They are "learn about your options" leading to a consultation, where the surgeon takes over. That longer funnel means the ad strategy has to be patient and specific.

What we run for bariatric practices

1

Meta Ads

Procedure-specific campaigns for bariatric surgery, gastric sleeve, gastric bypass and lap band. We also run campaigns for related general surgery procedures (gallbladder surgery, hernia repair, laparoscopic procedures) when the practice offers them. Dr. Shehryar's campaigns cover bariatric, gallbladder, gallstone, undescended testes, lap cholecystectomy and hernia. The creative is written for each procedure, the targeting is set for the service area, and the policy compliance is managed by us.

2

Website build and SEO

We built and manage Dr. Shehryar's website at drshehryarniazi.com. The site is optimized for his surgical procedures with dedicated pages for each, schema markup and local SEO.

Website plans | Local SEO

3

Google Ads

For practices that want to capture high-intent search traffic ("bariatric surgeon near me", "weight loss surgery cost"), we run Google Ads alongside the Meta campaigns.

Google Ads management

Dr. Shehryar Niazi - working together since 2021

SpecialtyBariatric, general, laparoscopic and robotic surgery

CredentialsMBBS (KEMU), FCPS (General Surgery), Advanced Laparoscopic and Robotic Surgeon, Surgical Oncologist

PartnershipActive since 2021

What we runMeta Ads for bariatric and general surgery, website management and SEO

Result2,000+ surgeries booked through targeted Meta campaigns

Websitedrshehryarniazi.com · built by Social Prizm

"Since partnering with Social Prizm, my practice has seen significant growth in leads and surgeries related to weight loss options. Their team has effectively reached thousands of potential patients while also educating them about the benefits of bariatric procedures. Through targeted Meta Ads campaigns, they have generated numerous leads, helping me connect with those seeking safe, effective solutions to obesity."
Dr. Shehryar Ahmed Khan Niazi
MBBS (KEMU), FCPS (General Surgery), Advanced Laparoscopic and Robotic Surgeon, Surgical Oncologist

Watch Dr. Shehryar's client review

Bariatric surgery marketing questions

Why do Meta Ads accounts keep getting banned for weight loss content?

Meta's health and weight loss policies flag creative that makes weight loss claims, shows before-and-after comparisons in certain ways, or uses language that implies guaranteed results. The policies are broad and automated enforcement catches ads that technically comply. We have worked through these requirements with Dr. Shehryar's practice since 2021, including creative reviews and account issues.

What kind of results should a bariatric practice expect from Meta Ads?

That depends on the procedures offered, the service area and the ad budget. Dr. Shehryar's practice has booked 2,000+ surgeries through Meta Ads campaigns managed by Social Prizm since 2021. Results build over time, and we will give you a realistic timeline during the strategy call based on your specific situation.

Do you also market non-surgical weight loss?

Yes. We also run Meta Ads for medical weight loss clinics that prescribe GLP-1 medications (Mounjaro, Wegovy, Saxenda). That is a separate specialty with its own ad approach. See our medical weight loss marketing page.

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We know this niche through our work with Dr. Shehryar's practice since 2021. Let us look at your practice and tell you what we would do.

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Call or text(816) 325-3036

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