Exclusive leads vs shared leads for businesses

Exclusive leads vs shared leads decides your close rate before your sales skills enter the room. A shared lead is sold to several competitors at once, so the homeowner fields a race of calls; an exclusive lead reaches one business. Shared costs less per lead and more per job, which is the arithmetic this guide walks through.

How each model prices

Shared leads price low because the vendor sells the same homeowner several times; exclusive leads price higher because you buy the whole chance. The honest comparison is cost per booked job: a cheaper lead closed rarely costs more than a dearer lead closed often, and business buyers who track close rate stop buying shared within a quarter.

The questions that expose a bad lead seller

How many businesses receive this lead; where does the lead come from; can I hear the call or see the form; what is your replacement rule for junk. A seller who dodges the first question is answering it.

The third model: the lead source you can verify

Social Prizm's pay-per-lead model routes calls from ranked sites the team owns to one business per market, exclusive by construction, with the sites and their data shown at a free consultation before any agreement; the pay-per-lead websites page explains it.

Pay-per-lead websites covers the full service.