How to get Google Guaranteed, step by step

How to get Google Guaranteed starts with a naming update most guides missed: Google now presents the program's badge as the Google Verified badge inside Local Services Ads. The checks behind it are unchanged, business verification, licence and insurance where your category requires them, and background screening run by Google's partner. This guide walks the current steps against Google's own documentation.

Step one: confirm your category and market qualify

Eligibility is by business category and region, read from Google's current Local Services list, not from blog memory. Home services historically carried the Guaranteed label and professional services the Screened one; both routes now land on the Verified badge.

Steps two to four: the checks

Business details and licence numbers where your category requires them. Insurance documentation uploaded. Background screening run by Google's partner at no charge to the business. Each check clears independently, and the slowest one sets your timeline; allow weeks, not days, and start the paperwork before the season you want the leads in.

Step five: the ads that carry the badge

The badge rides on Local Services Ads: set the profile, service area and weekly budget, and the badge shows with your ad once checks clear. Billing is per lead, set by Google per category and market, paid directly to Google.

The shortcut that is actually allowed

The whole application, profile, budget strategy and bad-lead disputes sit inside Social Prizm's Google Ads management at $599 a month per location; the Local Services Ads guide covers the badge in depth.

Local Services Ads covers the full service.